We've Got a New Look!
A Word From Our Founder Brock Wagner
We read somewhere that about every 22 years, you should freshen your packaging. That, along with some other technical reasons (turns out our old graphics were so difficult to print on cans that our can supplier told us they wouldn’t print one of them – Oktoberfest – again until we changed them), led us to decide that now was the time.
When designing our original logo and labels, we wanted something that did not look particularly Texas-like, as Texas did not have a reputation for producing great beers in 1994. But we were also proud of being from Texas, so we incorporated Texas as the sun and on our bottle caps.
The saint himself came from a painting of an early bishop we found in an art history book. We changed him a bit just to make him look a little more like someone from Metz would look.
Finally, we had a lot of fun developing the backgrounds and patterns that you probably use to recognize which of our beers you are looking at and enjoying!
At first, people would see our labels and thought we were an import. Perhaps this also explains why in the 90’s our beers were listed under “Imports”. The only other option was “Domestics”. Craft did not exist on a menu. There were a lot of funny conversations people had with their waitstaff – “This is an import? It was brewed five miles from here!”
Eventually all of this changed, but our labels have remained constant. Until now.
When we decided to refresh our packaging, we also decided we liked what we had and only wanted to update it. We did not want to do a radical rebranding. No one should see the new packaging and wonder for even a moment from which brewery the beer came. We hired the local firm Lopez Negrete to help us with these endeavors.
The first step was cleaning up the saint and converting him from four color process (using cyan, magenta, yellow and black dots to create colors) into line art where colors are solids. We would need to do the same with our new backgrounds.
Next, we worked quite a bit on developing the background patterns. We really liked the way the backgrounds of our labels defined the brands, usually with bright almost oversaturated colors. We wanted the look of the new labels to be a little more modern but still true to the individual brands. The basic color and feel of the labels needed to remain constant between the old and new versions (one exception: Ale Wagger has a new background color).
One label gave us fits. Converting four color process tie dye to line art just doesn’t work. Thus, we had to come up with a new pattern for this iconic brand. After shooting down all of the tie dye versions we had seen, one of the artists from Lopez Negrete opened his computer to show us another pattern he had been playing with. We all immediately fell in love with it. While it had crisp geometric shapes as opposed to the blurred flow of tie die, it still was Summer Pils to us.
You may have already seen our new Fancy Lawnmower and Summer Pils packaging on the shelves. (5 O'Clock Pils was actually the first beer to feature the new look.) You'll soon see the updates for our other beers. You'll also be seeing several more of our beers in cans over the coming months.
In addition to the packaging, we'll be launching our new website later this month and giving our email newsletter a makeover.
Don't worry - not everything is changing. We will still accept the classic packaging as part of our six pack carrier recycling program. We won't be painting over any of our current art cars (though we are quite excited about the prospect of future ones!).
We hope that you enjoy the new packaging and that it makes you want to rush to the store and buy all of the Saint Arnold you can lay your hands on! We also hope that you found our description of the entire process we went through interesting. We never once during the process discussed “the personality of the brand” or “what this brand stands for.” We came up with designs that we liked that seemed like a natural evolution of our original designs.
Pub Night at Saint Arnold
We're now hosting Pub Nights every Friday! Essentially, our Beer Hall hours on Fridays are 11:00 AM - 10:00 PM.
At Pub Nights, we tap rare beers from our cellar and one-off concoctions from the minds of our brewers. Our kitchen serves up tasty treats. We also welcome Geeks Who Drink Trivia once a month, and the Houston Dairymaids also join us monthly for Beer and Cheese pairings.
Upcoming Pub Nights:
- Friday, July 29
- Friday, August 5
- Friday, August 12
- Friday, August 19 (Geeks Who Drink Trivia)
- Friday, August 26 (Houston Dairymaids)
Save the Date: North Heights Pub Crawl
Saturday, August 20 - 5:00 - 9:00 PM
Mark your calendar! We're Pub Crawling on Saturday, August 20, and things will be a bit different this time around. First, we'll be in a brand new location. We've been calling it North Heights - think about the bars along 19th and 20th St.
This will also be our first evening crawl in, well, we can't quite remember when our last one was. We've been wanting to bring back an evening Pub Crawl, and August seems like the perfect time. We'll get started at 5:00 PM and head to the final stop at 9:00.
We'll also be debuting a brand new Pub Crawl glass, since 3,000 of y'all wiped us out of our stash at the Downtown crawl! Stay tuned for the full details and stops.
River Revival in New Braunfels
Friday, September 23 - Sunday, September 25
We're teaming up with Splice Records to host the camping trip to end all camping trips. Come get baptized in the happiness of the Guadalupe River for one memorable weekend shared with old and new friends. It is a celebration with high spirits, incredible music and a weekend of being barefoot by the river.
The entire campground of K&L Ranch and Campgrounds is reserved for River Revival. It is right upriver from the second crossing and goes along one of the most beautiful stretches of the river in New Braunfels.
Does this sound like something that's up your alley? Get all the details (there are a few), and purchase your tickets on Splice's website.
Other Big Fun in the City
Christmas in July at Revelry on Richmond
Monday, July 25
Featuring Christmas Ale on tap and Bishop's Barrel No. 12 bottles.
Saint Arnold Feast Week at Urban Eats
Monday, July 25 - Saturday, July 30
Enjoy special pairings throughout the week to celebrate Feast of Saint Arnold.
Bishop's Barrel No. 14 at Guru Burgers & Crepes
Wednesday, July 27 at 6:30 PM
Saint Arnold Night + Trivia at Little J's Bar
Wednesday, July 27 at 8:00 PM
Saint Arnold Beer Dinner at Brasil
Thursday, July 28 at 7:00 PM
Five course dinner with beer pairings including BB14.
See full menu and make reservations.
Rescued Pets Movement + Ale Wagger at Little Woodrow's Shepherd
Saturday, July 30
$1 from each pint of Ale Wagger will go to Rescued Pets Movement!
Feast of Saint Arnold at Russo's New York Pizzeria, Greatwood
Tuesday, August 2
(rescheduled from July 18)
Yoga&Hops at the Ballpark
Thursday, August 4 at 6:00 PM
Pregame yoga and beer next to our Ballpark Bar!
Get tickets here.
Bike Around the Bay: Join Our Team
We're excited to be a sponsor, for the second year, of the awesome Bike Around the Bay coming up on October 15 and 16, 2016. We had a team for the ride last year, but this year we're going to do things a little bit different.
This year you do not have to be a member of our MS150 team to participate with us for BATB. We'll be treating these more as separate rides.
To register, follow this link on our site to get signed up. The fee to be on the Saint Arnold team is $40 and includes training rides leading up to BATB, two pre-ride team meetings at the brewery and post ride refreshments after the second day. The fee does not include a jersey but to get into the post-ride party you must wear a Saint Arnold bike jersey, of any variety, during the ride. So, if you or a friend already has a Saint Arnold bike jersey, you are all set. If you need to come up and purchase one (we will have all sizes stocked in June). Basically, you need a Saint Arnold bike jersey to ride on the Saint Arnold team for BATB.
You also must sign up on the BATB website. Follow this link to signup on the Bike Around the Bay website. Just like the MS150 you must sign up with us and the ride website. You can search for the Saint Arnold Bike Team and then use the password ArtCar. Again, we are begging you with all the begging and pleading energy we have to tell friends and family members that you share this password with that they have to signup with both us and Bike Around the Bay! We are limiting the team roster to 150 people so once it's filled, it's filled.
Bike Around the Bay is also running a special right now where if riders from last year recruit two new riders to sign up before May 31, they will receive an official BATB jersey. If you rode this ride last year, just have the new riders list you in the "who referred you" section when they register.
Saint Arnold Happenings in North Texas
Enjoy Icon Gold - Texas Honey Saison
at College Street Pub, Waxahachie
Wednesday, July 27 at 6:00 PM
At Saint Arnold, we are all about Texas. Whenever possible, we love to team up with other Texas companies, and with our Icon Gold - Texas Honey Saison, it made perfect sense to use honey from Burleson's in Waxahachie. This beer is about as Texas as it gets.
It also makes perfect sense that College Street Pub - in Waxahachie - would have Icon Gold on tap. If you haven't yet enjoyed it, now's the time! It's a wonderfully refreshing beer for the summer months.
Other Fun Stuff
Feast of Saint Arnold at Whole Foods, Highland Park
Friday, July 29 at 7:00 PM
A Taste of NACE at Trinity Hall
Thursday, July 28 - 6:30 - 9:30 PM
The 16th annual NACE Austin fundraiser - formerly known as Eat the Heat - will present attendees with Austin's top culinary talent, a silent auction via GalaBid, music and other entertainment. All of which is even better with a cold Saint Arnold!
Get your Taste of NACE tickets.
Other Fun Stuff
Saint Arnold Night/Adult Coloring Party at Stouthaus Coffee Pub
Friday, July 29 at 6:00 PM
Tap Takeover at Growler USA
Friday, July 29 at 6:00 PM
Austin's newest 100+ tap bar, located in West Campus, will be featuring Art Car IPA, 5 O'Clock Pils, Summer Pils and some goodies from the cellar too!
Saint Arnold Happenings in San Antonio
Art with Art Car at The Growler Exchange
Wednesday, July 27 at 7:00 PM
You're already drinking Art Car IPA, so why not take the next step and get extra artsy with it? On Wednesday, July 27, The Growler Exchange is hosting a guided canvas painting with a beer themed print!
Pro tip: Mix a little Art Car IPA into your paint. We don't promise it'll make your painting better, but it will make you feel better about it.
Brunch of Saint Arnold at King's Hwy Brew & Q
Sunday, July 31 at 12:00 PM
This isn't your everyday brunch. This is a beer and BBQ brunch, which happens to be our favorite kind. In addition to Art Car IPA, Boiler Room Berliner Weisse and Santo, King's Hwy Brew & Q will be featuring special beer cocktails and BBQ pairings.
That's how we like to start our Sundays.
Saint Arnold Happenings in Corpus Christi
If you should find yourself in Corpus, you should find yourself some Saint Arnold!
America on Tap at American Bank Center
Saturday, July 30 at 5:00 PM
Beers, live music, Saint Arnold! Everything a beer festival needs.
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